The Fascinating World of Marketing: THE OLD FOX WITH ITS NEW TRICKS:
L’Oreal realised, as did Amway, that in India there is big masstige segment. So L’Oreal has decided to offer a lower priced hair care range, including sachets for its shampoos. Elle from France recently launched women-wear at Indian prices. While usually, facilities at a typical international budget hotel are at best of the basic level, in India, Holiday Inn Express, Premier Inn or Formula I all provide multi-cuisine, including regional cuisine, restaurants in their properties, dustbins in the rooms, as also full length mirror for the convenience of saree draping women. So what is the takeaway?
Read More: http://kk-srivastava.blogspot.in/2012/07/the-old-fox-with-its-new-tricks.html
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